Welcome to Kellogg Company’s 2011 Corporate Responsibility Report.

This report, which covers calendar year 2011, is intended to provide information useful to our stakeholders, including our consumers, employees, customers, investors, business partners, community members, and governmental and nongovernmental organizations. We use our report to inform stakeholders about our performance – both where it is strong and where opportunities exist for continued progress.

This report discusses Kellogg Company’s wholly and majority-owned operations and complements other information about Kellogg available on our company website (www.kelloggcompany.com) and our various regional websites around the world. The report received extensive internal review by subject matter experts and our Executive Leadership Team, which is composed of our top executives. A brief executive summary is available for download.

For this report, we used the Global Reporting Initiative (GRI) G3 Guidelines for the food sector, which provide a recommended framework and indicators for reporting. We are reporting at a GRI-checked application level of “B.” More information on the G3 Guidelines and application levels is available at www.globalreporting.org.

We welcome feedback at corporateresponsibility@kellogg.com. For every person who submits feedback in 2012, Kellogg Company will make a one-time donation of $5 to The Global FoodBanking Network – up to $10,000. We made a similar donation in 2011, thanks to the feedback of readers of our 2010 report.